About
Eden is an experienced Marketing and Branding Consultant who utilizes her high EQ and critical thinking ability to provide integrated marketing strategies that elevate brands and businesses through authentic storytelling. She believes in social capital—the power of relationships and shared human experiences—and leverages the human thought process to craft strategies that support client goals. Her imaginative thinking about the human connection leads to new ways to create seamless and enjoyable experiences.
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What are you doing to elevate your brand today?
Services
Brand Identity
Every brand has a story that deserves to be told. This is an integral part of any strategic marketing plan. We deep dive into the 5 W's with you to develop your brand with intent. Those who participate in a brand workshop with Eden Creative Group can walk away with:
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Mission and Vision Statements
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Visuals — main and secondary logos, social media templates, email signature designs, business card design, etc.
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Core story and messaging
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Target demographics
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Marketing and social media thematics
These elements contribute to a clear, concise, and consistent brand to attract your target audience as well as communicate with them a message that resonates.
Marketing & Social Media Strategies​
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Integrated Marketing services are the core of Eden Creative Group (ECG). We look at your company through a strategic lens to curate long-term marketing strategies to help you grow from whatever stage you are currently at. We will help to create a clear perspective of your company and then deliver strong imagery and messaging that builds your funnel and creates the gravity that pulls your audience from prospective clients or buyers at the top to active clients and transactions at the bottom.
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Storytelling is our passion! With an understanding of your target audience, we can create content, graphics, copywrite and edit, and any develop other elements you may need to successfully captivate your audience.
Event Planning
Eden Creative Group's event planning services are backed by our founder's successful history of planning and executing events at scale. ECG's experience with small and large in-person events was able to translate smoothly to the rise of digital events during the coronavirus pandemic. Eden is known as one of Detroit's Virtual Events Subject Matter Experts. Our broad scope of planning and production is ready to assist with your small, intimate fundraiser as well as your 1000+ attendee conference whether it be in-person or a live/pre-recorded digital event.
Since 2019, Eden Creative Group has collectively aided non-profit clients to fundraise over $450,000, bolstering community outreach efforts throughout the Metro Detroit area.
Website Design & Strategy
Your website should reflect your brand identity and create a welcoming experience for each person who visits. With a combined experience of almost 20 years, Eden Creative Group's web team is prepared to curate an aesthetically pleasing, and seamlessly functional sit.
Our web services will create funnels to drive traffic to your informational landing page, membership and association hub,
e-commerce stores, and more.
Case Studies
Creating a brand identity for Sofa Stories Detroit to foster as they expand their storytelling.
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Crafting a new brand for a newly revived non-profit.
“We are all storytellers. We all live in a network of stories. There isn't a stronger connection between people than storytelling.”
Jimmy Neil Smith